In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process ...
In this second part of The Strategy Handbook, Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy execution that completes the strategy process outlined in Part 1. Grounded in both research and practical experience, the book provides a structured approach to making strategy e...
In this age of social media, fake news, individualism and information overload, the certainties we relied on in the past are gone. In our quest for assurance and support, the only seemingly dependable pillar left is other people. So we look to them. But they are unsettled too. And by looking to them...