• Chinese Propaganda Seducing the World offers a fascinating analysis of the Chinese Communist Party's use of propaganda to legitimize its position and strengthen its power in China and the world. The author presents a unique insider's view of how political propaganda infiltrates private life in China. Propaganda is also the Party's strongest tool for building China's global power. Thanks to both Chinese and non-Chinese spreading China's national myth, the Communist Party of China is fast seducing people all around the world.

    Jeanne Boden holds a PhD in Oriental Languages and Cultures (Sinology). In her 30 years of engagement with China, she has assembled an impressive archive of photographs depicting propaganda slogans in places across China, from Jilin in the Northeast to Tibet and Xinjiang in the West, from Beijing in the North to Guangdong in the South. This book presents exclusive photographs, revealing China's extensive use of propaganda, and its deep impact domestically and internationally.

  • Anglais Cultural Quantum

    Jeanne Boden

    • Punct
    • 23 Januari 2021

    Every culture has its own logic. Terms and concepts, such as leadership, ownership, consensus, decision-making, and many others that we use daily in international management and communication practice are far from universal. Successful cross-cultural cooperation requires a common framework. It is not enough to be aware of cultural differences: we need practical tools and guidelines for managing cross-cultural cooperation.

    This book introduces and applies the Cultural Quantum® Five Step Method developed by Dr. Jeanne Boden.

    Business people, academics and other professionals find the Cultural Quantum® Five Step Method "thought-provoking" and "eye-opening". The ideas contained here will resonate with anyone who deals with colleagues or customers with a different cultural background from their own.

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